TRANSACTIONAL AND PROMOTIONAL SMS

Many people choose SMS platform to convey various purposes of the message. There are 2 types of SMS that are usually used in SMS business. Transactional SMS and promotional SMS. Some might be familiar with this term and some might never heard about this. So, this article will help you to know more about transactional and promotional SMS and their differences.

The first is transactional SMS. It is the kind of SMS that are sends to your customers to pass information about your services and products. This type of SMS mostly used by businesses to send vital information such as one-time passwords, booking reminders, confirmation, etc. Here is the example for transactional SMS : 


Dear %first_name%. Credit Bank: Your credit card account is past due. Please make a payment today. Visa-xxxx Text STOP to end



Without we realize, this transactional SMS make our daily life more easier either for registration process, shopping, security and many more. These are the benefits of transactional SMS to the users and recipient : 

• Reach large target audience - This message can reach everyone including to DND (do not disturb) numbers.

• Convenience - Since people usually will have their phone close to them, this will make it easier for them to receive the info.

While, promotional SMS it the kind of SMS that you send to promote your product, brand or services it offers. This promotional SMS are including sales and marketing message. To add on, the SMS will be considered as promotional SMS if it has been sent with the purpose to spread about something that is salable, no matter whether the SMS is desired or not by the recipient. This is the example for promotional SMS :


Receive DISCOUNTS on delicious breakfast specials! Text “YUMMY” to 832283 and get a FREE muffin with your next coffee!


The benefits for promotional SMS include :

• Develop customer engagement - This is a good way to enhance the connectivity with your customers by keep updating sales and marketing message to them successfully.

• Fast delivery - many survey proves that SMS is the effective marketing platform as it has open rate as high as 98%. This will help you to promote your business as the message are sent to recipients instantly.

To conclude and make it more clear, here is the main difference between transaction and promotional SMS :